Instant Messaging App 'Arattai' Sees 100x Download Surge in 3 Days! 🚀
I was truly surprised when I heard this news! 😮 Zoho's instant messaging app 'Arattai' is making waves, having experienced an astonishing 100-fold increase in downloads within the last three days. Let's explore what charm has captivated users worldwide.

Hello everyone! I have some really hot news to share today. I became very interested when I saw this news myself. Zoho's instant messaging app, 'Arattai', has gone viral, recording a phenomenal 100-fold increase in downloads over the past three days!
What is 'Arattai'? 🤔
'Arattai' means 'to chat' or 'to babble' in Tamil. Launched in 2021, this app includes all the features of commonly used messaging apps such as text messaging, voice memos, audio/video calls, and photo and document sharing. 📝
An Example of 'Patient Engineering', Arattai 💡
Sridhar Vembu, the founder of Zoho, referred to the explosive growth of 'Arattai' as a prime example of 'patient engineering'. In just three days, the average daily downloads of 3,000 surged to an incredible daily registration of 350,000 users. This represents a 100-fold increase, isn't that truly remarkable? 👍
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Made in India, and Global Expansion 🌏
'Arattai' boasts the advantage of being made in India. Union Ministers Ashwini Vaishnaw and Dharmendra Pradhan have also endorsed the app, praising it on X (formerly Twitter) as a 'free, easy-to-use, and secure Made in India product'. It supports a total of 16 languages, including Russian, Turkish, Vietnamese, and Japanese, enhancing its competitiveness in the global market. 👍
While offering features similar to existing popular messaging apps like WhatsApp and Signal, the 'Made in India' tag is expected to be a distinct strength for 'Arattai'. What are your thoughts on such 'Made in India' products? Please share your opinions in the comments! 💬
Why We're Excited About Arattai's Future ✨
Beyond its functional aspects, 'Arattai' is gaining traction through positive user reviews and word-of-mouth. We are truly excited to see how this app, with its security and ease of use, will develop in the future. 🚀
Has anyone here tried 'Arattai'? If so, please share your experiences in the comments, highlighting what you liked or any shortcomings you encountered! 😊
Have a wonderful day today, and I'll be back with more exciting news next time! Thank you! 🙏