Meet Hoopr: A New Wave Connecting Artists and Brands! 🎶
I was truly surprised when I heard this news! 😲 Isn't it fascinating that a platform called 'Hoopr' has emerged, protecting the rights of independent artists while providing brands with music free from copyright concerns? I was particularly impressed by its mission to help artists receive fair compensation.
Hello everyone! I've brought some exciting news today. It's about a new platform called 'Hoopr,' which protects the rights of independent artists and simultaneously offers music that brands can use with peace of mind.
I became very interested after seeing this news. 👀
An Idea Born from Independent Artist Gaurav Dagaonkar's Experience
This entire story began with the experience of Gaurav Dagaonkar, an independent artist, music director, and composer with over a decade of experience. In 2008, after the release of his debut album 'College Days,' he had a few opportunities in Bollywood, but copyright issues in the digital age often held him back.
Especially with the rise of Instagram Reels, his songs on women's empowerment were used in product launch advertisements for several brands. Dagaonkar requested royalties as it was used for branded content, but the brands refused to pay. 😥
After a lengthy legal battle with one brand, he reportedly received only a very small amount. "That's when I realized. Digital brands make hundreds of such videos, and there's a need for a music licensing system for digital usage," he stated.
Hoopr: A Bridge Connecting Artists and Brands
Based on these experiences, Dagaonkar co-founded 'Hoopr' in 2022 with Meghna Mittal. Hoopr is a music licensing platform that provides copyright-free music for creators to use freely in their content. Dagaonkar serves as CEO, and Mittal is the CMO.
Hoopr plays a crucial role in ensuring that the excellent music created by independent artists is properly recognized and that brands can legally utilize this music. Now, artists can receive fair compensation for their creations, and brands can focus on producing creative content. Isn't that a wonderful change? ✨
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A Hopeful Message for Creators
As digital content creation becomes more prevalent, interest in music licensing is also growing. However, many artists still face difficulties with their music being used without permission.
We hope that platforms like Hoopr become more widespread, creating an environment where all creators receive fair compensation for their efforts, and brands can utilize excellent music in a legal and ethical manner. 🎵
What are your thoughts on this news? Feel free to share your opinions in the comments below! 👇
In Conclusion
We look forward to the positive impact Hoopr's emergence, which satisfies both the passion of independent artists and the needs of creators, will have on the music industry. We support the spread of a healthy creative ecosystem based on mutual respect and coexistence! 😊