Gen Z Vibe Created by Employees! A New Marketing Strategy for Corporations?

Hello everyone! Lately, I've encountered many interesting news stories that make me think, 'Wow, times are really changing!'

In particular, the diversification of corporate marketing methods is drawing attention. Today, I want to discuss one of the freshest and most engaging trends: 'employees becoming new internal influencers.' 😊

Gen Z Vibe at Mandai Wildlife Reserve!

Late last year, a remarkably unique video went viral at the Mandai Wildlife Reserve, a famous tourist attraction in Singapore. It featured two millennial employees in uniform introducing the park using Gen Z slang.

The video reportedly included phrases like "Stop it, queen" and "It's to die for!" 😲

The caption for the video stated, "We had our Gen Z intern write the marketing script." This led numerous brands to join this trend in their own ways, churning out content reflecting their individual identities.

It seems that understanding the language and culture of younger generations and integrating it into marketing is providing new inspiration for many companies. It's about attempting 'authentic' communication with the target audience, going beyond simply promoting products or services.

'Internal Influencers' of the New Era

In the past, marketing heavily relied on external famous influencers. However, now, more and more employees are taking on the role of 'internal influencers,' speaking on behalf of the company. Why is this happening?

It's likely because employees best understand the company's values and culture. Furthermore, they can provide consumers with more trustworthy information by conveying the vivid reality of the actual work environment. Authenticity seems to be the most powerful weapon that transcends any era.

This movement also promises positive effects, such as fostering a healthier corporate culture and enhancing employees' sense of belonging and pride. What do you think? Have you seen any interesting examples of this around you?

In Conclusion,

The approach of employees becoming the new face of a company and communicating in Gen Z language goes beyond merely following a trend; it can be an effective strategy to narrow the gap between brands and customers and engage them more intimately.

Isn't it exciting to anticipate what new and interesting marketing methods will emerge in the future? 😉

I hope you found today's discussion interesting. I'll be back with more useful information next time. Have a wonderful day! 💖