India Meets the Hot Growth Story of Unilever and L'Oréal! 🚀

Hello everyone! Today, I've brought you some truly fascinating news from the global consumer goods market. It's about multinational corporations Unilever and L'Oréal achieving remarkable success in the Indian market. I found myself very intrigued by these reports. What could be the reasons behind such growth? Shall we delve deeper together?

⚡️ India Emerges as a 'Game Changer' with Quick Commerce

Unilever and L'Oréal are experiencing strong growth in e-commerce platforms across various markets. Among them, India is reportedly showing particularly outstanding performance. Both companies announced a doubling of their sales in India during their September quarter earnings reports. 🥳

The backdrop to this astounding growth is the rapidly expanding 'hyperlocal delivery platform,' also known as quick commerce, in India. Quick commerce refers to services that complete deliveries within a short period after an order is placed.

Earlier this month, Nicolas Hieronimus, CEO of the French beauty company L'Oréal, who visited India himself, even described India's quick commerce and traditional e-commerce platforms as 'game changers.' In an interview, he stated:

"We were talking about the US, but 10 days ago I was in India. It is a game changer for us, clearly. Because it allows us to reach consumers in the corners of the country that we couldn't reach before, whether it's through quick commerce or through traditional platforms." 😮

This implies that thanks to quick commerce and online platforms, L'Oréal can launch new products much faster and continuously maintain interest in existing brands. Isn't that truly remarkable?

📈 Unilever, a Key Driver of Digital Commerce Growth

Unilever is experiencing a similar trajectory. Unilever CEO Fernando Fernandez mentioned that digital commerce already accounts for 17% of total sales. This indicates that quick commerce and traditional e-commerce platforms are playing a significant role in Unilever's growth as well.

When you think about it, India is such a vast country with diverse regions. In the past, it would have been difficult to deliver products to consumers swiftly due to physical distances. However, now, thanks to innovative delivery systems like quick commerce, consumers can receive the products they want quickly and conveniently. 👍

This is likely why companies are focusing more on the Indian market and achieving such positive results. What do you think?

🤔 What Are the Implications for Us?

The growth story from India by Unilever and L'Oréal offers many implications for us as well.

• Rapidly Changing Consumer Trends: We can see that consumers increasingly desire faster and more convenient shopping experiences.
• Importance of Digital Transformation: It demonstrates that companies must quickly leverage digital platforms and adopt new technologies like quick commerce to survive and grow.
• Potential of Emerging Markets: It reconfirms that emerging markets like India still hold immense growth potential.

Isn't this truly fascinating news? It would be beneficial to continue observing the changes in the Indian and global consumer goods markets. 🤩

That's all for today's news! I'll be back with more informative and interesting stories next time. 😊